By Harry Chittenden Who doesn’t want to know what our customers are thinking? Every bit of knowledge about your customer base can enhance your relationship with them and increase loyalty. This makes your marketing job easier by converting them into more willing buyers, enabling you to communicate more effectively with them, building a moat of Read More

By James Chittenden The Dark Side! Anger sells. Major media is skilled at magnifying conflict and stoking anger. It is in the best interest of magazines, newspapers, cable news, and tabloids to keep you outraged. It is also in the best interest of political parties, interest groups, and related businesses to spin reporters and editors Read More

By James Chittenden Novice entrepreneurs often feel intimidated by business planning, especially creating financial projections. A business education or an accountant is helpful, but not required. Start with a realistic idea of anticipated expenses and costs. You also need a realistic idea of the revenues needed to cover all expenses. An experienced business owner and Read More

There are many disasters that can befall a business. Fire, flood, weather damage, and even mass shooting or terrorism can strike your business. You can’t usually predict disasters, but at least you can see a hurricane coming. In the event of a hurricane, you can often buy insurance up to 72 hours before projected landfall. Read More

By James Chittenden Bankruptcies and foreclosures are court-ordered events that often result in business assets sold at auction. After the bankruptcy order is signed and issued by the court, the auction occurs 30-90 days later. And if you are looking to buy assets, this is an opportunity for you. Yes. You can FLIP assets, property, Read More

So you started a business and are ready to start selling your items. In addition to setting prices, you’ve got to set up business banking and select point-of-sale merchant processing. Square is everywhere. As a leader in point-of-sale (POS) systems, you have seen Square devices in small businesses everywhere. You have paid for meals, products, Read More

By Derek Goodman Data visualization is an important skill for marketing professionals to have in their toolkit. It allows you to take complex data sets and distill them into easily digestible and visually appealing graphics that can be used to inform and persuade your audience. When used effectively, data visualizations can help you make a Read More

By James Chittenden Whether a shutdown, civil unrest, terrorism, or a natural disaster, there are huge rewards to a business continuity plan. Get back up and running fast after emergencies. Here is how. If you live in a disaster-prone area, invest in a little preparation.  For example, anyone who has spent years on the coast Read More

By Patrick Young Starting a business after a financial setback can be daunting, especially for seniors who are looking to build something of their own after a lifetime of hard work. Becoming an entrepreneur is an increasingly popular life choice for seniors, however, because it offers the opportunity to realize a major goal. While it is important Read More

Technology has made life easier for small business owners in many ways, from simplifying document sharing to streamlining customer payments. However, technology also has a dark side, as it opens us up to potential cybersecurity threats like fraud and data breaches. That’s especially dangerous for business owners, since their success often depends on maintaining a Read More