By Derek Goodman First-time founders, local business owners, and new team leads often have plenty to report, product updates, milestones, decisions, but struggle to make it land with clients, investors, and employees. The core tension is that most corporate communication is clear yet forgettable, so attention slips and trust stalls. Business storytelling turns those same Read More

By James Chittenden Forget the myth of, “it takes money to make money” or that you need unlimited time and thousands of dollars to start and operate a small business. You don’t. You will finish this article with more ideas than you could possibly use if you want to start a business for less than Read More

By James Chittenden As a business owner, New Year 2024 can be the day that starts your best year yet. New year business preparation is all about setting goals, and if you are willing to stretch to an uncomfortable number, you just might get there. That will make your year-end 2024 more comfortable.  Business Planning Read More

By Harry Chittenden Who doesn’t want to know what our customers are thinking? Every bit of knowledge about your customer base can enhance your relationship with them and increase loyalty. This makes your marketing job easier by converting them into more willing buyers, enabling you to communicate more effectively with them, building a moat of Read More

By James Chittenden The Dark Side! Anger sells. Major media is skilled at magnifying conflict and stoking anger. It is in the best interest of magazines, newspapers, cable news, and tabloids to keep you outraged. It is also in the best interest of political parties, interest groups, and related businesses to spin reporters and editors Read More

By James Chittenden Novice entrepreneurs often feel intimidated by business planning, especially creating financial projections. A business education or an accountant is helpful, but not required. Start with a realistic idea of anticipated expenses and costs. You also need a realistic idea of the revenues needed to cover all expenses. An experienced business owner and Read More

There are many disasters that can befall a business. Fire, flood, weather damage, and even mass shooting or terrorism can strike your business. You can’t usually predict disasters, but at least you can see a hurricane coming. In the event of a hurricane, you can often buy insurance up to 72 hours before projected landfall. Read More

By James Chittenden Bankruptcies and foreclosures are court-ordered events that often result in business assets sold at auction. After the bankruptcy order is signed and issued by the court, the auction occurs 30-90 days later. And if you are looking to buy assets, this is an opportunity for you. Yes. You can FLIP assets, property, Read More

So you started a business and are ready to start selling your items. In addition to setting prices, you’ve got to set up business banking and select point-of-sale merchant processing. Square is everywhere. As a leader in point-of-sale (POS) systems, you have seen Square devices in small businesses everywhere. You have paid for meals, products, Read More

By Derek Goodman Data visualization is an important skill for marketing professionals to have in their toolkit. It allows you to take complex data sets and distill them into easily digestible and visually appealing graphics that can be used to inform and persuade your audience. When used effectively, data visualizations can help you make a Read More