How to cut marketing costs and efforts. By James Chittenden Let’s put more money in your pocket by increasing sales and keeping your marketing expenses either constant or decreasing. We do that by selling to customers you already have. Upselling current customers is the best way to cut marketing costs and efforts. Did you know… Read More

Revisit Your Break-Even Each Month and Reset Your Sales Goals Each Time. By James Chittenden Expenses change all the time, and therefore the revenue you must earn to pay them changes too. “Break-even analysis”, also known as ”break-even” is a misunderstood term, and means different things to different people. The path to increasing your profits Read More

Part 3. Turn assets into cash with greater speed and frequency. Here is how. By James Chittenden If you are buying something for $1 and selling it for $2, your prosperity depends on how fast and how often you can turn over inventory. This is the working capital cycle; a measure of how long your Read More

Part 2. Calculating Margins is Simple. Avoid This Rookie Mistake! By James Chittenden If pricing products scares you, you’re not alone. Incorrect pricing is very common. Novice business owners sometimes price too high, earning the contempt of their market. However, it is far more common to price too low in an attempt to gain market Read More