Efficient PR Efforts – Module 4

Description

Module 4 Efficient PR efforts

Like advertising, PR is far more effective if targeted precisely. You cannot talk to everybody. Save time and money by only talking to the people and businesses that are most likely to buy from you. By using market research techniques, we teach you how to locate your prospective customers with great precision, using free resources available online or from your local library. Once you have found the audience, we will show you how to use social media to reach them.

This is part of the From Headlines to Profits – “Do It Yourself” Public Relations Course. Get the full course here.