Revisit Your Break-Even Each Month and Reset Your Sales Goals Each Time. By James Chittenden Expenses change all the time, and therefore the revenue you must earn to pay them changes too. “Break-even analysis”, also known as ”break-even” is a misunderstood term, and means different things to different people. The path to increasing your profits Read More

Part 2. Calculating Margins is Simple. Avoid This Rookie Mistake! By James Chittenden If pricing products scares you, you’re not alone. Incorrect pricing is very common. Novice business owners sometimes price too high, earning the contempt of their market. However, it is far more common to price too low in an attempt to gain market Read More