Avoid breaking this unwritten, but important rule when pricing.

Surcharge at restaurant resulted in bad publicity for the restaurant.

Novice business owners rarely price correctly. Many new businesses underprice in an effort to win new customers and community goodwill. Others price high, but fail to provide enough value to justify the price. Underpricing means a lot of work and expense for less revenue. It means you are underpaying yourself. You didn’t start your own Read More