By Derek Goodman (Inbizability)
Outsourcing the right way can help your small business handle tedious tasks more efficiently—tasks that would otherwise consume valuable time that your team could use on growing your company. And since technology plays such a major role in running a business these days, many of the jobs for which you might consider hiring outsiders are related to tech.
Whether or not you should outsource a particular tech task will depend on whether you have the expertise or the time to complete it in-house. The ultimate goal is to keep your operations running smoothly and your company thriving. Below, One Click Advisor discusses some of these tech tasks in more detail so that you can determine the next steps for your business!
Developing Your Branding
Your branding is essentially the representation of your company to the world. It is what people see when they go online or pass by your place of business, and it’s what they think about whenever they hear your name in conversation. If it has been a while since you’ve updated your branding, you might consider putting some resources into it now. Make sure your logo is unique and that it properly reflects the products or services your company provides. And ensure that you have attractive fonts, colors, and other elements in place that will help your marketing materials stand out.
A well-designed logo is one of the best ways to make a great first impression and increase brand awareness for your business. If you don’t have any time to put towards rebranding, you may want to hire a graphic designer to get it done. But if you have minimal experience on computers, you can use an online logo maker to create an attractive, distinct logo by yourself.
Designing a Website
Another project related to your marketing and promotional purposes is designing a website. These days, you will be hard-pressed to find success without maintaining a professional website for your business. Along with engaging users from the moment they open your homepage, your site must be easy to navigate and easy to interact with. It also needs to offer entertaining, informative content related to your industry.
There are many website platforms geared toward helping business owners create and manage their own sites. Squarespace and WordPress are two of the most popular platforms, and as long as you have a little bit of time to invest, you might find that you can develop a top-notch site for your company. But if you need the extra time to focus on running other aspects of your business, you might find it worthwhile hiring a professional web designer.
Also, don’t limit your search for web professionals to the U.S. There are plenty of highly qualified overseas candidates who can complete the work online, and services like Remitly make paying for overseas services a breeze. For instance, a special deal allows you to send payments to the Dominican Republic for free on your first transfer. Or, if you’re sending to India, Remitly has a limited time transfer rate of 76.25 Indian rupees per U.S. dollar.
Technology is so prevalent today that even legal responsibilities can be dealt with online. For example, if you wish to change your business structure to an LLC, you can work with an online formation service. Doing so can save you time, money, and stress while positioning your company to potentially benefit from tax advantages and by protecting you from personal liability.
Artificial Intelligence (AI)
If your company needs to improve its customer service, you might consider the relatively new technology of AI avatars. Interactive avatar technology has been exploding because of its proven effectiveness in helping businesses connect with their customers. Along with looking like real humans, avatars use Natural Language Processing (NLP) algorithms to communicate with people, ultimately enhancing human interaction.
Whatever type of business you run, chances are you deal with a wide range of tech tasks each day. Depending on the unique skill sets of your team, you could likely benefit from hiring professionals from outside of your company to handle certain jobs. Consider the information and advice above, and keep researching other tasks and projects for which professionals could save you time, money, and stress.
Welcome to One Click Advisor! We would be remiss if we didn’t give you a brief tour of the site and what it can do for you. The free Business Builder is a consulting session, solving your business plan questions in minutes. Your challenges and opportunities can be sorted into one of three areas.
Marketing, because it brings in the customers. Start or continue that plan here.
Operations, because it keeps your customers. Start or continue that plan here.
Finance, because it is the scoreboard and because to keeps you paid. Change the “score” and explore financing here.