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Avoid breaking this unwritten, but important rule when pricing.

Surcharge at restaurant resulted in bad publicity for the restaurant.

Novice business owners rarely price correctly. Many new businesses underprice in an effort to win new customers and community goodwill. Others price high, but fail to provide enough value to justify the price. Underpricing means a lot of work and expense for less revenue. It means you are underpaying yourself. You didn’t start your own Read More

Coronavirus. How to quickly change the direction of a business.

How does it feel when a good situation rapidly turns uncertain? You may have had a steady paycheck, contract, or supply chain with a large “reliable” company, institution or government. After watching large gatherings, contracts and jobs vanish on short notice due to coronavirus, you are unlikely to ever take these things for granted again. Read More