By James Chittenden

People are visual by nature, so proper use of color is one of the most highly effective ways to influence people to act. From the customers’ point of view, at first glance, color may be THE simplest, but most important part of your brand; the look and feel of your business.

Branding is considered to be a “soft skill” and often not taken seriously by business leaders oriented toward action and the bottom line. Certainly you would agree that based on the look and feel of many businesses you have seen, branding is best left to the professionals. And yes, you really do get what you pay for.

It takes a long time to figure out how to use colors and design properly. It’s an acquired skill for most people. Colors and design not only express the culture of your business, but have a huge influence on how visitors and customers feel when interacting with your business.

HubSpot published a study on the psychology of colors in branding. For example, they tested two simple Call-To-Action (CTA) buttons; one red and one green. The red one outperformed the green one by 21 percent. No other changes were made.

This info graphic from Iconic Fox is based on studies into the effects of colors on consumers. Some colors stimulate appetite, others impart a feeling of wealth, power and luxury. Still others are associated and some are associated with “cheap”, while others are associated with stability and growth.

Take a look.

And finally…

Welcome to One Click Advisor! We would be remiss if we didn’t give you a brief tour of the site and what it can do for you, as an owner of a startup or small business. Your challenges and opportunities can be sorted into one of three areas.

Marketing, because it brings in the customers. Start or continue that plan here.

Operations, because it keeps your customers. Start or continue that plan here.

Finance, because it is the scoreboard. Change the “score” and explore financing here.

The One Click Advisor Business Builder connects you with all the fundamentals. Skip the hours of research and costly mistakes…we have done the work for you.