Return On Investment – Module 8
Module 8 Return on investment. Does public relations pay off?
Bottom-line oriented business owners and executives want to see a payoff on PR efforts. You will learn how to measure the value of PR, and see examples of outsized benefits that are possible as a result of your PR investment. You CAN promote your way out of a sales problem and gain the media’s help in your efforts to boost sales and revenue. Also, what is it worth to you to stay out of the spotlight in the event of legal or regulatory trouble? We will look at PR from an MBA perspective and answer your questions about value.
This is part of the From Headlines to Profits – “Do It Yourself” Public Relations Course. Get the full course here.
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